Country Choice has recently unveiled an exciting new look for its Bake & Bite brand. This fresh update showcases an array of appetizing images, ranging from pastries and savouries to cakes and handheld snacks. These delectable treats are prominently featured across the brand’s vast range of equipment solutions, including freestanding hot and ambient display units as well as convenient grab-and-go fixtures. To supplement this visual transformation, the updated imagery is also incorporated into revamped point-of-sale materials such as posters, hanging signs, and banners.
“In-store bakery and food-to-go options offer retailers the opportunity to achieve significant profit margins, ranging from 35% to 45%. Consequently, maintaining consumer interest in the Bake & Bite brand is pivotal for retailers,” explains Phil Carratt, Head of Marketing and Strategy at Country Choice. “The striking and captivating new graphics undoubtedly capture attention, making them a valuable asset. Moreover, we have expanded the Bake & Bite portfolio with a substantial number of delectable new products since the last rebrand. We aimed to reflect this comprehensive range through the updated brand identity.”
Bake & Bite proudly serves as Country Choice’s flagship brand, and it can be readily found in numerous convenience stores. This comprehensive offering equips retailers with all the necessary tools and resources to establish and operate a successful in-store bakery and food-to-go operation. By consistently delivering high-quality products and staying abreast of evolving consumer preferences, Bake & Bite remains committed to supporting retailers as they thrive in this burgeoning market.