Pukka, the renowned brand in the savory pastry market, has introduced a new offering that aims to cater to a wide range of meal occasions for both new and existing shoppers. This versatile product can be enjoyed either hot or cold, bringing forth an array of delectable taste experiences.
The All Day Breakfast Slice from Pukka is a delectable combination of baked beans, sausage, smoked bacon, and mushrooms. Additionally, the brand’s latest addition, the Chicken Pasty, is crafted using succulent roast chicken, potato, swede, onion, and rich gravy. This enticing range not only widens the options available to consumers but also provides a wholesome and flavorsome eating experience.
In the words of Isaac Fisher, the managing director of Pukka, “Back in 2021, we embarked on a journey to redefine the savory pastry market by offering a distinctive range of taste-led products. The overwhelmingly positive response from consumers has allowed us to make a significant impact on the category, contributing £5 million worth of incremental value sales.”
By stocking up on these innovative products, retailers can tap into a previously untapped market segment, drawing shoppers to the Savory Pastry aisle throughout the day. Satisfying the preferences of a majority of consumers, as 67% have expressed their interest in the All Day Breakfast Slice, this range is sure to be a resounding success.
Pukka’s All Day Breakfast Slice weighs 170g and is priced at £1.75, while the Chicken Pastry weighs 210g and shares the same price point. These competitively priced products offer excellent value for money and are poised to enhance both the shoppers’ experience and the retailers’ revenue.
With its wide appeal, culinary expertise, and commitment to quality, Pukka is set to conquer the savory pastry market with these exciting additions. Don’t miss out on the opportunity to provide your customers with an unparalleled savory pastry experience – stock up on Pukka’s enticing range today.
