Borough Broth Company, renowned for its premium organic bone broths, is pleased to announce its forthcoming listing in Waitrose stores this October. With a wide range of applications, Borough Broth’s bone broths appeal to a diverse range of consumers, from those seeking a taste of tradition to those in search of innovative culinary experiences or anti-aging benefits.
Made using only organic ingredients and British Spring Water, Borough Broth’s bone broths are simmered for an impressive 24 hours to ensure a depth of flavor and optimum nutritional nourishment. The broths are conveniently packaged in easy-to-use pouches, allowing consumers to effortlessly incorporate their goodness into their everyday cooking routine.
Bone broth has been cherished for generations due to its soothing properties and its ability to support the immune system. Nutritionists have long recognized the benefits of bone broth, including glycine for improved sleep, collagen to slow down the aging process, gelatine for gut health, and amino acids for joint, immunity, and inflammation support. Moreover, the naturally occurring electrolytes present in bone broth make it an ideal choice as a pre or post-workout beverage.
Founded in 2015 by Ros Heathcote, Borough Broth was born out of a personal discovery of the benefits of bone broths. Heathcote was determined to create a delicious and nourishing bone broth that would eliminate the need for hours of boiling bones in the kitchen.
Following its successful listing with Ocado and subsequent presence in Selfridges, Borough Broth has become a dominant player in the broth and soup categories. The brand has also secured notable listings with Whole Foods Market and Abel & Cole. The upcoming launch in Waitrose represents a significant milestone for Borough Broth, as it aligns perfectly with the company’s mission to bring its passion for taste and well-being, along with convenience, to a wider audience.
Ros Heathcote commented, “Our customers appreciate the convenience of a ready-to-use pouch while still desiring the richness of a slow-cooked traditional broth. Using quality, organic, and fresh ingredients, we offer a broth that surpasses the nutritional benefits of crumbly, salty stock cubes. Moreover, we are well-positioned to cater to the increasing demand for functional and nourishing foods, including those following the keto and paleo diets, as well as the growing trends for collagen-boosting foods and gut health.”
With its purpose-built kitchen in London, Borough Broth takes pride in ensuring that its broths are made using only whole ingredients and organic meat and bones sourced exclusively from Soil Association Organic Farms. The company is also committed to sustainable practices, either composting or utilizing any food waste generated during the broth-making process as biofuel.
In conclusion, Borough Broth Company’s imminent listing in Waitrose underscores its position as a leading brand in the bone broth market. The company’s dedication to taste, well-being, and convenience, as well as its commitment to using organic ingredients and reducing waste, make it well-suited to meet the growing demand for functional and nourishing foods. Notably, Borough Broth is poised to seize opportunities in the keto and paleo diet markets, as well as the rising popularity of collagen-boosting foods and gut health.
