Lucozade Alert is expanding its product range by introducing Lucozade Alert Zero Sugar Mango Peachade, its first-ever zero-sugar drink. Tom Etherington, the senior brand manager of Lucozade Alert at Suntory Beverage & Good GB&I (SBF GB&I), expressed enthusiasm for the launch, stating, “We are thrilled to bring this amazingly flavorsome new zero-sugar Lucozade Alert variety to the market. Furthermore, we have introduced a £1 price-marked option for retailers, aiming to boost sales even further. The brand has experienced significant growth in retail sales value over the past eight months, indicating the rising popularity of Lucozade Alert among both retailers and consumers.”
Considering the ongoing growth of the stimulation segment and the increasing demand for low- or no-sugar alternatives, Lucozade Alert Zero Sugar Mango Peachade, with its bold new flavor and the trusted Lucozade brand name, will be a valuable addition to any chiller. The product is readily available in 500ml cans for convenience retailers via wholesale, including the option of a £1 price-marked pack.
