September is set to be an exciting month for retailers, with a series of lucrative draws from the National Lottery. These draws present a golden opportunity for retailers to boost their sales and increase footfall. On Saturday 2 September, there will be a £20m ‘Must Be Won’ Lotto draw, which is expected to result in a significant sales uplift of up to 56%. Retailers are encouraged to utilize the special POS already provided to capture customers’ interest.
Following this, on Friday 15 September, the EuroMillions will hold a unique draw, guaranteeing 10 UK millionaires. Each lucky winner will receive £1m, in addition to the standard EuroMillions mega jackpot. Retailers can start positioning their special POS from Monday 4 September to maximize the potential sales uplift of around 53%.
To conclude the “Super September,” there will be a staggering £110m EuroMillions Super Jackpot draw on Friday 29 September. Retailers can expect an exceptional sales uplift of up to 70% for this draw. Camelot, the operator, suggests retailers begin siting their POS from Monday 18 September to seize this final opportunity for significant sales growth in the month.
Expressing his enthusiasm, Karl Southworth, Camelot’s head of field sales, stated, “We’ve got a super September of draws lined up for National Lottery players and retailers. This will present lots of additional sales opportunities, as players come into stores looking for their ticket to the millions of pounds on offer.”
Southworth reminded retailers of the various strategies they can employ to boost sales during this period. These strategies include engaging customers in conversation about the big draws, suggesting they purchase a Lucky Dip ticket alongside their groceries, and ensuring that special POS is positioned effectively to draw attention to the enormous prizes on offer.
It is crucial to highlight that each and every National Lottery ticket sale contributes to the commendable £30 million raised by players every week for Good Causes. Camelot appreciates the tireless efforts of retailers in selling tickets and supporting these charitable initiatives.
