Snack a Jack’s Caramel Jumbo variant is currently the brand’s top-selling flavor, as reported by NielsenIQ. This latest sweet addition introduces a refreshing twist to the Snack a Jacks Minis range, aligning with emerging food and beverage industry trends.
It aims to adapt to shifting shopper preferences and expand the brand’s flavor assortment, according to company statements. Such moves are essential for staying relevant in the competitive landscape of food and drink marketing.
The product launch coincides with a brand-new packaging redesign that showcases a vibrant polka dot aesthetic. This update is particularly focused on enhancing visibility, encouraging impulse purchases, and contributing to category growth. Moreover, it reinforces the message that Snack a Jacks are ‘always popped, never fried’.
Snack a Jacks’ Lightly Salted Caramel is poised to meet consumer demands for healthier choices, targeting shoppers looking for a sweet yet better-for-you snack containing only 88 calories per serving. This aligns with consumer trends in food and drink sustainability.
The new flavor will be available in two Snack a Jacks’ Minis formats, including the newly introduced 80g Grazing Bags and existing multipacks. Additionally, the Grazing Bags will feature a Zingy Salt & Vinegar variant, further diversifying product offerings.
Cynthia Finke, the marketing director of Permissible Brands at PepsiCo, stated: “It’s no secret that consumers are on the hunt for products that balance their health needs with indulgence.”
She elaborated: “With the launch of our Lightly Salted Caramel flavor, we’re giving consumers even more snacking choices for when they’re looking for a better-for-you, sweet rice cake option. Combined with our bold packaging update that will ensure the brand stands out on shelf, we’re evolving our range to increase our relevance with modern day shoppers.”
Snack a Jacks Lightly Salted Caramel will soon be available across grocery, convenience, and impulse channels, offered in the brand’s Minis range (5 pack, RRP: £2). This aligns with current trends in food distribution and packaging.
The new 80g Grazing Bag format is set to hit shelves on October 13, featuring both the Lightly Salted Caramel and Zingy Salt & Vinegar SKUs (RRP: £2.25). This rollout showcases food manufacturing trends aimed at consumer innovation.
In a related note, PepsiCo recently announced that 35,000 acres of farmland will ‘go green’ as part of its regenerative strategy, reflecting an increasing emphasis on sustainability in the food and drink industry.
