Wall’s Pastry has relaunched its sausage roll range, featuring its biggest recipe change in almost a decade. After a year-long project of extensive consumer research and testing, the company has optimized every element to develop its best sausage roll recipe to date.
Using a secret blend of herbs and spices, the upgraded sausage is wrapped in 64 layers of pastry, complete with a new glaze and rich golden color. The new recipe has undergone a series of independent research studies to understand what makes the perfect sausage roll. As a result, consumers rated the new recipe significantly higher across six categories, including appearance, filling, texture, and flavor.
Moreover, Wall’s has refreshed the packaging across its pastry range, with a vibrant and bold redesign that includes product photography for the first time to enhance standout on the shelf. The brand’s director, Jason Manley, comments on the relaunch, “This represents a major investment in our brand quality and ambition to delight our loyal consumers every single time.”
The new recipe will be available in the entire Wall’s sausage roll range during June and is expected to further build on the strong growth of the brand. To support the re-launch, a significant program of support will be in place, including digital media, social media, consumer sampling, print advertising, PR, and regular in-store promotional activity.
In conclusion, the relaunch of Wall’s sausage roll range is a major investment to improve brand quality. Wall’s has produced a new recipe using a secret blend of herbs and spices, wrapped in 64 layers of pastry, and has undergone a series of independent research studies. Additionally, the company has refreshed its pastry range packaging to enhance its standout on the shelves. The new recipe will be available in June and will be supported by a considerable program of support, including digital media, social media, consumer sampling, print advertising, PR, and regular in-store promotional activity.
