Kezzler has significantly strengthened its global presence and broadened its product portfolio through the acquisition of Scanbuy’s Smart Packaging and QR Code consumer engagement business. This acquisition enables Scanbuy’s customers to access Kezzler’s exceptional traceability platform. As a result, organizations can now meet the increasing demand for enhanced product transparency, traceability, and disclosure. Furthermore, they will benefit from comprehensive enterprise-class solutions designed to address value chain traceability, U.S. FSMA 204 compliance, the EU Digital Product Passport, EUDR and ePIL adherence, alongside improved consumer engagement.
“This acquisition aligns the expertise of two pioneering companies, positioning us to redefine what’s possible in product transparency and traceability,” says Christine C. Akselsen, CEO of Kezzler. “Uniting Kezzler with the Scanbuy smart packaging footprint is tremendously powerful. This integration unlocks the potential to merge smart packaging and SmartLabels, which are already utilized across 100,000 product lines in the U.S. alone, with our capabilities to gather, structure, and disseminate product traceability data on a massive scale.”
Key Takeaways:
- Enhanced Solutions: The merger results in a unified platform that combines Kezzler’s digital ID and traceability technology with Scanbuy’s advanced smart packaging solutions.
- Expanded Resources: Customers of both Kezzler and Scanbuy will experience increased R&D investments along with a robust customer support network and innovative technologies tailored to meet evolving industry standards and compliance regulations across various regions.
- Stronger Global Footprint: The collaboration brings together the strengths of both companies, establishing a more formidable single solution partner for clients. This partnership offers global reach, localized support, and broader market access.
