The launch of the Tetra Pak Custom Printing solution comes after validating over 100 million packages, offering brands enhanced marketing opportunities and increased flexibility and customization.
Flow Beverage Corp, the pioneer spring water brand, is the first to harness this technology.
Nicholas Reichenbach, Founder and CEO of Flow, stated: “The packaging serves as an artistic canvas that communicates our dedication to top-notch quality, sustainability, and unforgettable experiences. This is just the beginning, and we eagerly anticipate more of our strategic food service and retail partners joining us in expressing their brand and sustainability values on the packaging. Together, we will continue to generate imaginative ideas and shape the future of beverage carton packaging.”
Ola Elmqvist, Executive Vice President of Packaging Solutions at Tetra Pak, added: “Digital printing presents a world of opportunities for brands seeking impactful promotional campaigns and is particularly beneficial for start-up businesses launching new products.
“By delivering crisp, high-quality images and lifelike designs, it can enhance the premium appearance of products. We are excited to collaborate with more brands and unlock untapped potential through one-of-a-kind marketing collaborations with Tetra Pak Custom Printing.”
In the realm of food and drink sustainability, Tetra Pak has successfully launched the Custom Printing solution after undertaking verification on more than 100 million packages. This groundbreaking development offers brands an array of marketing opportunities along with enhanced flexibility and customization options. Flow Beverage Corp, a renowned spring water brand, has emerged as the foremost beneficiary of this cutting-edge technology.
Flow’s Founder and CEO, Nicholas Reichenbach, enthused about the artistic potential of the innovative packaging. He remarked, “The packaging serves as an artistic canvas that communicates our dedication to top-notch quality, sustainability, and unforgettable experiences.” Reichenbach also expressed his excitement about future collaborations with strategic food service and retail partners in order to signify their brand and sustainability values through the packaging. He believes that together, they will continue to generate imaginative ideas and shape the future of beverage carton packaging.
Ola Elmqvist, Executive Vice President of Packaging Solutions at Tetra Pak, emphasized the immense possibilities presented by digital printing. This avenue offers brands the perfect platform for impactful promotional campaigns and serves as an ideal solution for start-up businesses launching new products. Elmqvist further noted that digital printing can provide a premium look to products, thanks to its crisp high-quality images and lifelike designs. He eagerly anticipates further collaborations with brands to unlock untapped potential through one-of-a-kind marketing partnerships facilitated by Tetra Pak Custom Printing.
