Campari Group, the renowned owner of popular brands like Aperol, Campari, and Skyy Vodka, has recently become one of the initial three companies to subscribe to the new service offered by TWC. Nestle’s Coffee division and spirit distributor Hi-Spirits have also joined in. TWC, after months of dedicated efforts in constructing and refining the store sample, firmly believes that their SmartView Convenience solution is the most comprehensive electronic point of sale (EPOS) market read available for independent retailers and symbol stores supplied by wholesalers in Great Britain.
To ensure representative coverage of the entire GB market, over 5,000 select stores have been meticulously chosen, with a plan to expand this sample to 6,500 by year-end. Tom Fender, TWC’s development director, expressed his delight with the impressive level of interest in SmartView Convenience, demonstrating the clear demand for a reliable and truly representative market read in this niche segment.
“Our recent demonstrations have garnered outstanding feedback, particularly regarding our leading-edge dashboards that offer quick data access and exceptional visualization,” Fender explained. Moreover, in addition to the three businesses that have already embraced the service, TWC is actively engaging in discussions with several other companies and anticipates making further announcements in the near future.
