Sunkist Growers recently unveiled its latest packaging design in celebration of the upcoming Lunar New Year, which begins on January 29, 2025, marking the Year of the Snake.
These specially designed 10lb cartons are not only versatile, as they hold Navel and Cara oranges, but they also come with matching display bins that can accommodate a variety of in-season citrus fruits. Among them are Pummelos, a large and impactful purchase perfect for honoring the festivities.
Citrus fruits hold sacred significance during Lunar New Year celebrations, symbolizing good fortune, prosperity, and health. To pay homage to this vital cultural occasion, Sunkist has created custom-designed 10lb cartons and display bins adorned with authentic Chinese-inspired illustrations. The vibrant packaging highlights the celebratory colors of red and gold, which represent luck and wealth in Chinese culture, making them ideal centerpieces for family gatherings or thoughtful gift-giving.
“Our Lunar New Year display bins are ideal for promoting our citrus fruit, including Pummelo grapefruit,” states Cassie Howard, senior director of category management and marketing at Sunkist. “It’s the largest citrus fruit, with a zesty, tropical scent and a sweet, tangy flavor. Pummelos are prominently displayed in homes and are consumed for good luck during Lunar New Year festivities.”
Moreover, Sunkist remains committed to providing fresh, high-quality fruit that enhances celebrations and traditions around the globe. “Lunar New Year is a cherished observance for many of our global consumers, and we are thrilled to celebrate this special occasion with packaging that reflects the vibrant culture and traditions of the holiday,” Howard adds. “Our Year of the Snake cartons and display bins not only signify prosperity but also showcase the premium quality of Sunkist citrus.”
Retailers can create large, eye-catching displays by utilizing Sunkist’s Year of the Snake cartons and bins, allowing shoppers to easily find their favorite citrus fruits, including Pummelos, Bloods, Navels, Cara Cara oranges, lemons, California mandarins, Minneolas, and grapefruit. “The Lunar New Year shopping season is the ideal time for retailers to promote citrus,” emphasizes Howard. Sunkist will drive shoppers to stores through their social media platforms, showcasing citrus varieties, healthy eating tips, and recipe ideas during this vibrant seasonal period.
