Food and Beverage Business
Packaging

Robinsons will test a novel carton format in Tesco outlets.

Robinsons will test a novel carton format in Tesco outlets. new carton format, Robinsons, stores, Tesco, trial Food and Beverage Business

Robinsons, a brand dedicated to innovation and sustainability, has released a new product that reduces packaging waste while delivering 60 servings of its delicious super strength squash concentrate. The Robinsons Ecopack, packaged in Elopak’s Pure-Pak carton, is made from 89% plant-based materials, making it an eco-conscious choice for consumers.

Fiona Graham, Innovation lead for Robinsons, explains, “Squash is already a sustainable product due to its concentrated format. Making Robinsons available in this new format allows consumers to feel confident in the knowledge that the pack they’ve chosen has more serves, but used less packaging per serve, and can be recycled once finished.” The Robinsons Ecopack will be available at Tesco stores starting in June. Robinsons is excited to hear feedback from consumers about the new format.

Martin Shaw, Market Unit Manager at Elopak UK & Ireland, is thrilled that Robinsons has chosen their Pure-Pak carton for their super strength squash product. Elopak’s renewable and recyclable carton packaging beautifully complements Robinsons’ commitment to environmental sustainability.

The trial for the Robinsons Ecopack will be conducted at 385 Tesco stores from June through to December. While Robinsons acknowledges that there is no one-size-fits-all solution when it comes to packaging, their continued innovation with products like the Robinsons Ecopack brings them one step closer to a solution to reducing packaging waste while giving consumers a range of options.

In conclusion, Robinsons’ release of the Ecopack is a step towards a more sustainable future for the industry. By reducing packaging waste and utilizing eco-conscious materials, Robinsons is leading the way in sustainability.

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