The new visual identity introduces a compelling and immediate concept within the brand mark, featuring a refreshed and vibrant color palette alongside sharper, more confident typography. These design elements are crafted to ensure the product range stands out on shelves, maintains its competitive edge, and enhances its retail presence. This approach aligns with current food and drink sustainability trends, allowing consumers to connect with sustainable packaging choices.
Among the most significant design evolutions is the double-D brand mark, which now conveys more meaning and enhances visibility. This change reflects the market’s demand for effective food and drink marketing strategies, focusing on eye-catching designs and sustainable branding practices.
Moreover, the redesign incorporates a spectrum of rainbow colors while selectively utilizing neutral tones. This strategy effectively highlights the Daily Dose word mark, ensuring it attracts attention amid the competitive food and drink landscape.
George Hughes-Davies, founder of Daily Dose, stated: “Our rebrand isn’t just a new look, it’s a new way of telling our story. We’re still putting flavour and farmers first, still using whole fruits and veggies, and fighting food waste. This has been a long time coming, and as much as I’m really proud of what we’ve achieved to date, this is a fresh chapter for us and it’s going to be an exciting one.”
