Mondi has once again elevated standards in the realm of sustainable packaging with the introduction of Ad/Vantage Smooth Brown Semi Extensible. This innovative kraft paper combines durability, puncture resistance, and a smooth finish into a high-functioning substrate.
Developed over a three-year period by Mondi’s kraft paper experts, this new offering transcends a simple paper grade; it effectively merges the attributes of traditional sack kraft paper and machine-finished options. The result is a recyclable product that not only boasts technical reliability but also delivers exceptional print quality.
Engineered for Excellence
Ad/Vantage distinguishes itself through a unique combination of mechanical strength and a smooth surface conducive to coating applications. Unlike many natural brown papers that tend to have a rough finish, Mondi’s calendered surface guarantees optimal coating coverage alongside strong adhesion, resulting in high-quality printed outputs. This makes it an excellent choice for coated and heat-sealable packaging uses.
Its adaptability is noteworthy. Whether used for sharp-edged toys, dry food products, spare components, or heavy construction materials, this paper excels in form-fill-and-seal (FFS) packaging, providing durability without hindering efficiency on current converting and filling lines.
A Commitment to Sustainability
Sustainability is fundamental to Mondi’s innovations. This paper is crafted from responsibly sourced fresh fibers and can be certified under PEFC or FSC® chain of custody standards. Additionally, it has been validated as recyclable within EU paper streams, conforming to CEPI’s 4EverGreen recyclability evaluation protocol. Thus, Ad/Vantage Smooth Brown Semi Extensible stands as both a technical achievement and a pivotal move towards circular packaging solutions.
Filling a Market Need
By integrating high strength, a smooth texture, and recyclability, Mondi has effectively filled a noticeable gap in the packaging sector. This new grade also serves as a solid foundation for barrier papers, where surface uniformity is essential for optimal coating performance.
“This paper is the outcome of close collaboration between our technical sales service, R&D, and product development teams,” stated Sabrina Klösch, Technical Sales Service at Mondi. “It demonstrates our unwavering dedication to addressing our clients’ technical and sustainability challenges.”
With the launch of Ad/Vantage Smooth Brown Semi Extensible, Mondi has produced a kraft paper that is smooth, robust, coatable, and poised to influence the future of performance packaging.
