Mars Wrigley UK has partnered with Tesco to launch a groundbreaking pilot using innovative food and drink packaging made from waste cocoa bean shells and recycled paper. This collaboration with sustainability innovation partner Medoola & unit conversion by Kolorcraft through TMS sets a new standard in the confectionery category.
The new material, known as Cocoa Cardboard, is a corrugated cardboard fiber crafted from cocoa bean shells and recycled paper, eliminating the need for virgin tree fibers. This sustainable alternative delivers exceptional performance, with a 94% reduction in land usage, 59% reduction in water usage, and 30% reduction in greenhouse gas emissions compared to traditional cardboard. It is also fully recyclable through regular channels.
Following a successful trial of 1,200 solid board display units in 2021, also made from waste cocoa bean shells and recycled paper, Mars Wrigley and Tesco have developed Cocoa Cardboard as an eco-friendly alternative to conventional corrugated board.
Adam Grant, UK General Manager at Mars Wrigley, stated, “Cocoa Cardboard is a pivotal step in our journey to achieve Net Zero by 2050 and reduce our greenhouse gas emissions. Sustainability is a key focus for us at Mars Wrigley, aligning with our Sustainable in a Generation plan and extending to our manufacturing and supply chain.”
“Our goal is to create display material that combines the benefits of cardboard with enhanced sustainability credentials. Cocoa Cardboard will drive efficiency and effectiveness in a circular manner, benefiting our partners, consumers, and the environment.”
Starting from June 17, 2024, 75 pairs of Cocoa Cardboard display units will debut in Tesco stores in Scotland, followed by 690 pairs in England and Wales from July 3, 2024. Branded with the CELEBRATIONS® ‘Gift For Teacher’ promotion, these displays will showcase the eco-friendly innovation to customers.
This Cocoa Cardboard trial is part of Mars’ broader commitment to halve greenhouse gas emissions by 2030 and achieve Net Zero status by 2050, in line with its Net Zero Roadmap announced last year.
For a closer look at the production process of Cocoa Cardboard, watch the video here.
