Food and Beverage Business
Packaging

Luxury Packaging Specialist Pusterla 1880 Creates Premium Presentation Boxes for Wildmoor Whiskies by William Grant & Sons

Luxury Packaging Specialist Pusterla 1880 Creates Premium Presentation Boxes for Wildmoor Whiskies by William Grant & Sons beverage packaging, food and drink packaging, food and drink sustainable packaging, Recyclability Food and Beverage Business

With a focus on in-depth materials knowledge, technical expertise, and a global presence, luxury packaging specialist Pusterla 1880 was selected to produce the presentation boxes for Wildmoor, a new range of luxury blended Scotch whiskies from William Grant & Sons (WG&S). The visual identity for Wildmoor is bold and contemporary, reflecting the epic, rugged beauty of Scotland’s wild landscapes.

The packaging for Wildmoor features a ‘chiselled from stone’ aesthetic that adds an enduring, timeless quality to the brand. Pusterla utilized careful paper selection to ensure perfect definition for imagery on the boxes and maximize the effect of copper foil decoration for the Wildmoor logo. The boxes were designed to complement the unique oblong bottle shape, with different opening styles based on the whiskey’s age.

Pusterla’s technical expertise played a crucial role in ensuring excellent print definition and color accuracy, as well as delivering intricate foiling effects. The robust construction of the boxes, along with internal fitments to secure the bottles, provides full protection throughout the supply chain. The environmentally conscious design of the boxes for the younger whiskies makes them fully recyclable.

To meet the customer’s needs, Pusterla leveraged its global factory network, with the boxes for the 23- and 30-year-old whiskies produced in the UK and the box for the 40-year-old Black Mountain variety manufactured in Asia. Sean Wiemann, Global Luxury Innovation Manager at WG&S, emphasized the importance of the presentation boxes in reflecting the uniqueness and premium quality of the whiskies within the Wildmoor range.

Pusterla 1880’s expertise brought the creative concept to life, ensuring that the presentation boxes fully embody the contemporary essence of Scotland’s wild landscapes and premium Scotch whiskies. For more information, visit www.pusterla-pollards.co.uk.

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