Korozo Group, a specialist in international flexible packaging solutions, is excited to announce its collaboration with Zertus UK & Ireland. This partnership has enabled the launch of an award-winning snack range that facilitates Baileys’ evolution from a traditional after-dinner drink to a versatile anytime adult indulgence.
The new Baileys Chocolate Nut Mix has been crafted to expand the iconic Irish cream liqueur into innovative product sectors, specifically targeting the adult snack market. This delightful offering combines chocolate-coated almonds, a medley of caramelised almonds, cashews, hazelnuts, and peanuts, all infused with a hint of Baileys flavor, accompanied by salted toffee popcorn.
To effectively bring this product to retail outlets and consumers, Zertus UK & Ireland partnered with Korozo Group to develop cutting-edge stand-up pouches. Utilizing an eight-color flexographic printing process, the pouches feature a partial surface matte lacquer. Korozo’s proprietary KoroRCY film is meticulously laminated to a PE layer containing EVOH to ensure optimal barrier properties, maintaining product integrity while promoting the recyclability of the stand-up pouch. Laser scribing technology allows for easy-tear openings, and a zipper closure is integrated for resealing once opened.
Irem Altinay, Field Sales Manager for Food Flexibles in the UK and Ireland at Korozo Group, stated: “For this significant product launch, we needed packaging that was not only functional but also visually striking on the shelves. Our advanced flexographic printing technology helped create a compelling visual appeal necessary for on-shelf success, combining a sophisticated look and feel that reflects the luxurious and indulgent essence of the product.”
“Our expertise in developing sustainable packaging solutions enabled us to create a recyclable and resealable pack, aligning with the brand’s sustainability objectives while preserving the product’s quality throughout the supply chain.”
Significantly, success was recognized at the recent The Grocer New Product & Packaging Awards, where Baileys Chocolate Nut Mix achieved the title of Champion in the ‘Crisps, Nuts & Bagged Snacks’ category.
Louise O’Reilly, Product Development Manager at Zertus UK & Ireland, commented: “The adult snacks and festive nut mix sectors are highly competitive, marked by overcrowded retail shelves. Securing The Grocer award is a testament to the product’s effective market entry.”
“This success is further enhanced by packaging that is both functional and visually appealing. With consumers increasingly inclined toward convenience and quality while also pursuing sustainable options, Korozo Group emerged as the ideal partner to deliver the flexible packaging solution for this product.”
For additional information on Korozo Group and its commitment to sustainable food and drink packaging solutions, please visit korozo.com.tr.
