BrauBeviale, the premier international trade fair for beverage production and marketing, is set to occur in Nuremberg from 26 to 28 November 2024. For the first time, Sappi, a top global manufacturer of packaging and specialty papers, will showcase its offerings at this event. This participation is fueled by Sappi’s significant investments in its label paper segment at the Gratkorn mill in Austria over the past two years. The company will present the wet glue label Parade Label WS, known for its exceptional wet-strength and alkali resistance, making it an ideal choice for high-quality labels on returnable beverage bottles. The Parade Label WS is available in a glossy finish and a newly introduced linen pattern. In addition, Sappi will feature its renowned Fusion Topliner, designed for lamination onto corrugated and solid board, which enhances packaging and point-of-sale displays. Additionally, Sappi will introduce its premium Algro paperboard range, perfect for creatively packaging individual beverages or lamination to solid board. Visit Sappi at BrauBeviale in Hall 4A, Stand 410.
- Parade Label WS: Achieve impressive printing and finishing results for high-quality paper-based beverage labels
- Newly launched: Parade Label WS Linen embossed version for added appeal
- Fusion Topliner provides a brilliant white surface and outstanding color reproduction for packaging and POS displays
- Algro premium paperboard for elegant packaging of beverages such as champagne and spirits
Sappi Europe is excited to participate in BrauBeviale for the first time, showcasing its high-quality beverage packaging and label solutions in Hall 4A, Stand 410. Robert Gabriel-Jürgens, Head of Sales Label Papers at Sappi Europe, elaborates: “We expanded our production capacities for wet-strength and alkali-resistant label papers with a double-digit million-euro investment at our Gratkorn mill to establish ourselves as a full-range supplier of label papers. BrauBeviale serves as an ideal platform to introduce our premium label papers Parade Label WS Gloss and Parade Label WS Linen to a broad audience.”
Parade Label WS: High-quality labels for returnable bottles
The Parade Label WS label paper is double-coated and features a functional coating on its reverse side, ensuring excellent performance. This wet-strength and alkali-resistant paper allows beverage manufacturers to achieve superior printing and finishing results while offering exceptional labelling performance. It boasts excellent lay-flat properties and compatibility with all standard printing and finishing techniques. Manufacturers can trust that their brand designs will consistently stand out on store shelves. Enhanced labelling performance contributes to minimal downtimes, ensuring a worry-free production process. Available in grammages of 65 to 80 g/m2, Parade Label WS comes in both non-embossed and embossed variants.
Parade Label WS Linen: The attractive linen-embossed option
With the introduction of Parade Label WS Linen, Sappi continues to enhance its range of wet-strength label products. This linen-embossed option not only elevates visual appeal but also improves functionality, enhancing label separability and significantly reducing static adhesion. Furthermore, Parade Label WS Linen enables easy removal of labels during bottle preparation for reuse, promoting sustainability. This paper is available in grammages of 65, 68, 70, 75, and 80 g/m2.
Fusion Topliner: Elevating brand visibility at POS
Fusion Topliner is a premium virgin fiber liner specifically designed for high-quality corrugated board applications. Renowned for its remarkable brightness, exceptional whiteness, and elegantly silky surface, it enhances brand differentiation at point-of-sale displays. In addition to delivering stunning print quality, Fusion Topliner offers enhanced color reproduction and vivid graphic representation, complemented by rapid ink drying, excellent stability, and superior creasing performance. This liner guarantees consistent high quality and processing efficiency, making it suitable for even the most demanding applications. Fusion Topliner is available in grammages of 90, 100, 115, 135, 160, 180, and 200 g/m².
Fresh fiber Algro Design and Algro Volume paperboards for limitless packaging creativity
Sappi will also unveil its Algro Design and the newly launched Algro Volume premium paperboards for exceptional packaging solutions at BrauBeviale. These premium boards strike a perfect balance between functionality, versatility, and aesthetics, offering a wide range of packaging design possibilities. They feature brilliant color reproduction, excellent contrast, and outstanding shape and converting properties. The new Algro Volume enhances strength and durability, making it a valuable addition to the Algro paperboard family.
Both brands lend themselves well to print embellishments like varnishing, cold transfer, hot stamping, and embossing. In the food and drink packaging sector, Sappi’s paperboard offerings are ideal for lamination to greyboard for individually packaged beverages such as wine, champagne, whiskey, spirits, and brandies. Algro Design comes in grammages ranging from 160 to 400 g/m², while Algro Volume is available in grammages of 220, 240, 270, 300, 330, 350, and 380 g/m².
Pioneering paper products from Sappi debut at BrauBeviale
“Our solutions for striking labelling and packaging have successfully proven themselves in the beverage industry,” Robert Gabriel Jürgens emphasizes. “With Parade Label WS, we illustrate our capability to provide manufacturers with label papers that combine exceptional functionality and visual appeal, allowing beverages to stand out in a crowded market. Our Fusion containerboard and Algro paperboard solutions deliver a remarkable brand experience, adding a distinctive ‘wow’ factor to packaging applications, from point-of-sale displays to shelf-ready packaging for small beverage containers and both single and multi-bottle packaging. We invite all visitors to our stand at BrauBeviale to discover these innovations firsthand.”
For more details about Sappi, visit: www.sappi.com
Sappi Europe will be showcasing its products in Hall 4A/Stand 410.