Global packaging leader, Eviosys, is celebrating a pivotal achievement in sustainable food and drink packaging by introducing the latest innovation in its groundbreaking OrbitTM closure range: the new 66mm diameter.
With increasing consumer awareness of the advantages of metal packaging, Eviosys acknowledges the pressing demand for inclusive solutions in the global food market. Recent research indicates that 82% of consumers frequently face challenges when trying to open metal lids on standard glass jars. This situation becomes more pronounced as Europe adapts to a rapidly aging demographic and the consequent need for accessible products.
Eviosys delivers a straightforward solution. The patented technology behind OrbitTM transforms the jar-opening experience by prioritizing ease and inclusivity, all while maintaining sustainability. Designed for effortless opening by anyone, the outer ring functions as a shock-absorber, protecting the seal. As a result, OrbitTM requires minimal pressure to loosen the ring, raise the inner panel, break the seal, and open the lid. This innovation doubles access ease without compromising food preservation, making OrbitTM closures revolutionary since their 2010 debut. The range has experienced remarkable growth, aligning with consumer preferences for convenience and efficiency.
Since its launch, OrbitTM has effectively fostered consumer loyalty. In collaboration with the University of Sheffield, Eviosys conducted comprehensive market research revealing that 55% of consumers would consider switching brands to take advantage of OrbitTM. Now, Eviosys is expanding the product’s reach with its introduction of the popular 66mm size, which addresses market demand.
To facilitate the transition for clients, OrbitTM does not necessitate new production lines or specialized jars. This innovative closure can be adapted to most jars, enabling clients to enhance the sustainability and inclusivity of their product lines while minimizing food waste and prolonging shelf life through effective protection during transit.
Having already gained immense traction in various European countries, including Spain, France, the Netherlands, and the Nordics, clients such as Cidacos and D’aucy commend OrbitTM for its ease of use and its role in bolstering consumer loyalty. As the OrbitTM range continues to expand, it offers brands an attractive opportunity to distinguish themselves from competitors and expand their consumer base.
Laetitia Durafour, Marketing Director at Eviosys, said:
“We know that consumers sometimes avoid buying products due to mobility challenges. Both young and old people alike struggle to open jars, and that’s something we wanted to solve. With OrbitTM, we have listened to consumers’ worries and made a significant leap forward in packaging accessibility. As we expand the range, we remain dedicated to positively impacting the everyday life for all; improving ease and efficiency for both our customers and their end-users.”
For further details, visit www.eviosys.com.
