In a striking representation of food and drink sustainability, the infinity symbol crafted from over 1,200 recycled drink cans has been brought to life by the not-for-profit organization Every Can Counts. This unique artwork serves to demonstrate the complete life cycle of a drink can, while also emphasizing the recyclability of aluminium cans.
The can-crafted installation is currently on display near the Shaftesbury Memorial Fountain at Piccadilly Circus this week, coinciding with Recycle Week. This event underscores the importance of sustainable packaging in the food and drink industry, inviting the public to engage with crucial environmental concepts.
Chris Latham-Warde, programme manager at Every Can Counts, commented: “The installation spreads the important message that aluminium can be recycled time and time again – from empty cans being crushed and melted down to solid aluminium, through to life as a brand new drink can ready to be filled, enjoyed, and recycled all over again.”
Latham-Warde further emphasized the efficiency of the recycling process: “Every empty drink can could be recycled and back on a shop shelf in as little as 60 days. The people of London can play their part in this process by having a ‘can do’ attitude towards recycling – ensuring all their empty cans end up in the right bin means this valuable material will remain in circulation.” This message highlights the role of consumer trends in food and drink marketing, showcasing how public engagement can drive sustainable practices.
