Packaged in Tetra Prisma Aseptic 250 Edge cartons with DreamCap 26 closure, the special edition cartons are now readily available to consumers across China – both online and in stores. The increasing demand for product personalization and higher consumer expectations for engaging with brands have led to this innovation.
Tetra Pak introduces ‘Custom Printing’, a digital inkjet-based printing method in the carton packaging industry that is not limited by physical printing plates. This technology allows for more than 30 designs on a single packaging material reel, resulting in sharper colors, detailed rendering, and softer, more natural color gradients.
Julia Luscher, vice president of marketing at Tetra Pak, expressed excitement about assisting Mengniu in using unique designs and incorporating some of the world’s renowned masterpieces directly into the hands of customers. This initiative fully utilizes the distinctive features of Tetra Pak Custom Printing, elevating the brand’s offerings and redefining marketing strategies to enhance consumer engagement. Tetra Pak remains committed to empowering more F&B brands globally to be bold and distinctive.
In an effort to help more F&B brands succeed, Tetra Pak continues to collaborate with global partners to innovate and enhance sustainability. By leveraging Tetra Pak’s Custom Printing technology, brands can stand out in an increasingly competitive market while meeting the evolving demands of today’s conscious consumers. Tetra Pak’s dedication to advancing sustainability, packaging innovation, and consumer engagement reaffirms its position as a leader in the food and drink industry.
