Croxsons Enhances The Shropshire Distillery’s Main Packaging for Premium Gins

The leading glass packaging company, Croxsons, has played a crucial role in providing primary packaging for The Shropshire Distillery’s premium gins since the distillery’s launch in 2018.

Based in Ellesmere, Shropshire, The Shropshire Distillery has swiftly established itself in the gin market. The distillery unveiled its flagship Shire Gin in July 2018, followed by the introduction of its Spiced Gin and Cherry & Pink Peppercorn Gin.

At the end of 2021, the distillery underwent a significant rebranding exercise to strengthen its connections with its audience, introducing new bottles and labels and renaming their Shire Gin to The Shropshire Distillery Dry Gin. This move reaffirmed their presence in the craft gin market. The distillery’s expansion to larger premises now includes a retail shop, refill service, and a taphouse, providing enhanced services and experiences for its customers.

In addition to supplying distinctive 70cl bottles, Croxsons also provides the distillery with 5cl bottles and caps for their miniatures, showcasing their ability to cater to diverse packaging needs.

Reflecting on the partnership, Emma Glynn from The Shropshire Distillery said: “Working with Croxsons has been a seamless experience since we started trading in 2018. Their attention to detail and commitment to resolving any challenges has ensured a smooth and successful collaboration. We’re particularly impressed with the finished product packaging – it’s exactly what we envisioned.”

The CEO of Croxsons, Tim Croxson, added: “The successful collaboration between ourselves and The Shropshire Distillery is a testament to Croxsons’ expertise in providing comprehensive packaging solutions that extend beyond just bottles, encompassing closures and a customer journey of the highest quality. We look forward to being involved in future projects with the distillery as they continue to develop new products.”