FEVE, the European Container Glass Federation, is excited to announce the appointment of Carlo Pirrone as its new Secretary General, effective 3rd March 2025. Mr. Pirrone takes over from Adeline Farrelly, who has commendably advanced the industry’s sustainability and circular economy initiatives since 2008.
As a seasoned expert in government affairs, Carlo Pirrone brings a robust background in the packaging sector, European policy, and trade to this critical position. His experience is especially timely as the container glass industry faces competitive challenges and seeks to innovate sustainably among the EU’s evolving policy structures.
“I am honoured to take on this role at such a transformative moment for Europe’s container glass industry,” stated Mr. Pirrone. “I am committed to ensuring our industry’s concerns and ambitions are heard at the highest levels. We need EU policymakers to put sustainability and industrial competitiveness at the heart of Europe’s agenda, thereby establishing it as a global hub for innovation and a magnet for investment. This means reducing bureaucracy, enabling the timely scale-up of technologies, and fostering demand for sustainable packaging, particularly through public procurement policies.”
FEVE President Martin Petersson remarked, “We warmly welcome Carlo Pirrone as the new Secretary General of FEVE. His extensive background in European policy, trade, and the packaging sector, coupled with his strategic vision and leadership, will be invaluable as we tackle the challenges and opportunities ahead for the glass packaging industry. At a time when the EU’s policy agenda is defining the future of industrial competitiveness and sustainability, Carlo is well-positioned to strengthen FEVE’s role as the voice of the container glass industry in Brussels. We also express our sincere gratitude to Adeline Farrelly for her exceptional service and dedication to the federation over many years. Her leadership has been instrumental in driving the industry’s priorities forward, and her impact on our organization has been truly invaluable. We warmly wish her every success in her future endeavours.”
Before joining FEVE, Mr. Pirrone served as the Director of the Brussels office for Seda International Packaging Group. There, he was also a member of the Board of Directors of EUROPEN and chaired BusinessEurope’s Environment Working Group. His previous roles included Senior Adviser at Confindustria and as a founding member and leader of AEGIS Europe, showcasing his strategic vision and expertise in policy advocacy related to sustainable packaging solutions.
Mr. Pirrone holds a master’s degree in economics and management of public administration and international institutions from Bocconi University. He is fluent in Italian, English, French, and Spanish, enhancing his capability to communicate effectively within the multifaceted European market.
Outgoing Secretary General Adeline Farrelly expressed confidence in the leadership transition: “It has been a privilege to serve this industry and its members over the years. I am reassured to leave FEVE in such capable hands. Carlo’s experience, energy, and enthusiasm will undoubtedly help him navigate the challenges ahead while ensuring a seamless transition for the organization with the support of the excellent and highly competent team in FEVE.”
For more information, please visit www.feve.org. Stay updated on developments in food and drink packaging, focusing on sustainable packaging solutions.
