Located in Bridgwater, Calleva specializes in the formulation, development, production, and packaging of nutritional gels and powders. Additionally, the company excels in sourcing and producing high-quality ingredients tailored for various applications across sports nutrition, health, and lifestyle sectors. This expertise aligns seamlessly with the growing demand for food and drink sustainability in the market.
This strategic acquisition signifies Wellma’s first venture into the UK, an increasingly significant European market that complements its extensive presence across Europe. As consumer trends evolve, this entry opens up new channels for innovative food and drink marketing strategies.
Calleva enhances Wellma’s offerings with robust capabilities in formulation, ingredient sourcing, and the delivery of excellent taste profiles. Furthermore, Calleva adheres to high manufacturing standards, including compliance with the BRC Global Standard for Food Safety. This synergy enhances Wellma’s niche capabilities and fosters innovation in sustainable packaging solutions for the food and drink industry.
Ed Ryle, chief executive of Calleva, stated: “We believe Wellma represents a perfect fit for Calleva, both strategically and culturally. On a strategic level, being part of Wellma’s ecosystem will give us access to a range of new opportunities, like a wider product portfolio and additional R&D capabilities in new product formats, which will mean an even stronger value proposition for our customers.”
Christian Merup, chief executive of Wellma, remarked: “This is also our first company outside the European Union, which also creates opportunities for both new and existing customers of Wellma on both sides of the border. We look forward to teaming up with Ed, Natasha, and the whole Calleva team going forward.”
