Introducing the new range of upmarket, reusable plastic cups by Berry Global, designed to meet the increasing demand for sustainable solutions in the foodservice industry. These cups offer an alternative to single-use packaging and come in various sizes for hot and cold beverages, including soups. Whether for on-site or takeaway needs, the Berry Cup Range combines reusability with a premium quality feel and provides excellent branding opportunities.
The durability of these new drinking cups is exceptional, as they are dishwasher safe and have an inside stacking rim and ribs with smooth curves, enabling easy cleaning. They maintain their premium quality feel even after several uses, and their stackable design ensures minimal space occupation.
Despite being lightweight, the cups are made from high-quality polypropylene (PP), making them safe for food contact and easily recyclable at the end of their life.
Furthermore, the Berry Cup Range offers complete customization options, allowing brands to create a unique and elevated customer experience. Emma Gundersen, Product Designer at Berry Superfos, states, “The unique rib structure adds elegance and visual appeal to the cups. Additionally, customers can showcase their brands by utilizing the In-Mould Labelling (IML) space for logos and messages.”
In addition to their customizability, the reusable cups can incorporate an RFID chip or QR code to enhance customer engagement. The RFID chip enables streamlined automatic return deposit systems, refill options, wash cycle tracking, and inventory management for efficient maintenance.
Josef Björck, Vice President of Berry CPI Food Service, emphasizes the company’s commitment to sustainability, stating, “Our focus is on optimizing the design process with recyclability and reusability in mind, while still offering our customers high-quality packaging solutions that make their brand stand out.”
The Berry Cup Range is available in various sizes, including 250 ml and 500 ml for hot drinks and soups, and 250 ml, 400ml, and 500ml for cold drinks. The hot cups feature heat insulated material and additional thermal insulation from the ribs for a secure grip.
For more information on Berry’s reusable food service packaging solutions, visit our website.
