Food and Beverage Business
Packaging

Berry Global Rebrands High-Performance Lamination Films as Entour™ Films for Consistent Customer Experience

Berry Global Rebrands High-Performance Lamination Films as Entour™ Films for Consistent Customer Experience Flexible packaging, food and drink packaging, food and drink sustainable packaging, Food packaging, Recyclability Food and Beverage Business

Berry Global is uniting its global range of high-performance polyethylene (PE) lamination films under its Entour™ film brand, bringing together the company’s wider portfolio. The move involves renaming the company’s European ‘FormiForLAM’ product to Entour™ films. This not only simplifies the product line-up but also ensures that customers receive a consistent experience when choosing from Berry’s wide range of lamination films.

Entour™ films, part of Berry’s B Circular product range, provide customers with a single source solution for a variety of converter and food films that meet precise application requirements while supporting the move to a circular economy.

Entour™ lamination films are ideal for bags, pouches, stand-up pouches, and flow wraps in markets including foods, wipes, and pet foods. They deliver high levels of product protection, consumer convenience and point-of-sale impact, while being recyclable when used in combination with other PE structures, offering an alternative to traditional multi-material PET/PE and OPET/PE laminated films.

The flexibility of the Entour™ films means that their strength and stiffness can be tailored to each application while maintaining stability on store shelves. For enhanced branding and on-shelf appeal, there is a choice of decoration options, including high-quality flexographic and rotogravure print. Clarity and gloss can also be customized to precise brand requirements.

To maximize consumer convenience, the films are zipper-compatible and can incorporate a linear MD (machine direction) tear for easy open pouches.

“We are delighted to announce our decision to re-brand FormiForLAM as Entour films,” commented Neal Geryl, Business Development Director of Berry’s European Flexible Films business. “This not only simplifies our product range; it also reflects our vision for the future and our commitment to delivering sustainable solutions that support our customers’ goals.

“As one of Europe’s leading producers of PE films, we have the ability to manufacture films that deliver high levels of technical performance while satisfying consumer and regulatory demands for recyclable packaging solutions.

“Entour films offer PE lamination film solutions while maintaining excellent quality and functionality to deliver an effective circular solution.”

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