Ball Corporation, a leading global provider of sustainable aluminum packaging for beverages, personal care, and home products, has recently been honored for excellence in the best packaging and labeling innovation category at the World Beverage Innovation Awards 2025, announced at drinktec in Munich, Germany this week.
Recognized for its Best Packaging and Labeling Innovation with the Dynamark™ Advanced Pro (a variable printing solution), Ball Corporation has introduced the most sophisticated variable printing technology available. This groundbreaking solution transforms cans into dynamic storytelling canvases. In a single production run, brands can generate up to 12 unique designs per pallet, thereby facilitating tailored campaigns based on region, event, or promotion—all without sacrificing speed or efficiency. Since purchase decisions are increasingly driven by shelf impact, Advance Pro equips marketers with a powerful tool for enhancing visibility, personalization, and conversion while simultaneously reducing waste from separate, short printing runs.
“This award recognition reinforces our commitment to our customers and supporting their goals for innovation and sustainability,” stated Carey Causey, Chief Growth Officer at Ball Corporation. “We take pride in collaborating with our clients to address consumer challenges and will continue to focus on delivering consistent, measurable progress and impact for their products.”
Ball’s participation in drinktec this week reflects current customer realities. Attendees are invited not merely to observe but also to explore, test, and challenge the technologies and ideas driving brand growth today. A Digital Experience Zone featuring a 360° VR Can Lifecycle Tour transports visitors to Ball’s UK Kettering plant. Additionally, the Real-World Challenge Simulator addresses nine major brand pain points—from shelf standout to supply chain stress—showcasing Ball’s proven packaging solutions. The ‘Moments’ Aisle presents a gallery of limited-edition packs and special effects, including Halloween cans and festival launches, each brought to life through video. Innovative features like color-shifting inks, glow finishes, and tactile varnishes illustrate how brands can achieve standout packaging without compromising production efficiency. Moreover, the Retail Environment Zone simulates a real-world supermarket shelf—not with price tags, but with valuable insights. Here, visitors can discover what each format can unlock regarding trial, sales, and brand loyalty, encompassing Ball’s entire portfolio, including aluminum bottles and promotional ends.
For additional information, please visit www.ball.com, or connect with us on LinkedIn and Instagram.
