Almarai, the leading dairy and food enterprise in the Middle East, has chosen SIG as a strategic ally in its five-year expansion initiative aimed at bolstering market dominance and promoting sustainable innovation in food and drink packaging.
In the next five years, SIG will assist Almarai in achieving its goals through flexible manufacturing solutions that align with their sustainability objectives. This strategic collaboration highlights a mutual commitment to environmental stewardship. Both companies are also pursuing new packaging innovations that will enhance Almarai’s operational efficiency and broaden its geographical reach.
This partnership builds upon two decades of shared success, during which Almarai and SIG have collaborated to introduce product innovations and advanced packaging solutions throughout the region. Together, they have established benchmarks in quality, adaptability, and eco-friendliness, significantly enriching Almarai’s product portfolio and expanding its market presence.
To celebrate their 20-year journey, Almarai and SIG are launching the campaign “Pioneering Together for 20 Years,” which will showcase the strength and impact of their partnership. This campaign will shine a light on SIG’s advanced packaging solutions, symbolizing the ongoing evolution of Almarai’s product offerings and emphasizing the partnership’s dedication to innovation within the food and drink sustainable packaging sector.
Throughout their long-standing cooperation, Almarai and SIG have introduced groundbreaking products, including the first-to-market 150 ml portion packs for juice, which quickly appealed to consumers and evolved into the highly sought-after 140 ml variant. In 2021, Almarai became the first to implement SIG Asset Health Monitoring, a condition-based maintenance solution designed to assess wear and tear on equipment, provide online monitoring, and recommend preventative measures to optimize sustainability and minimize unplanned downtime. Furthermore, back in 2008, Almarai led the way by introducing a white cheese delicacy in carton packs designed by SIG. These innovations have allowed Almarai to reach diverse consumer demographics while ensuring high product quality and maintaining the trust of millions of loyal customers.
The partnership has demonstrated remarkable resilience, especially during challenging times. For instance, during the COVID-19 pandemic, SIG’s unwavering support proved vital, with technical teams present at Almarai’s facilities to guarantee uninterrupted production in compliance with national guidelines. This collaboration enabled Almarai to continue fulfilling consumer demand for fresh and packaged products across the region, showcasing the strength and resilience of their alliance.
Ramesh Nair, Head of Central Procurement at Almarai: “The journey with SIG has been integral to our growth. Hand in hand, we’ve been able to deliver sustainable packaging solutions that enhance the consumer experience and reinforce our joint commitment to innovation and adaptability in packaging solutions across our expanding product lines.”
SIG’s packaging technology has been essential in empowering Almarai to respond rapidly to changing market demands. With a versatile range of portion packs and adaptable filling options, Almarai has consistently provided a high-quality, diverse product lineup that caters to consumers across the GCC and beyond. This collaborative effort not only fortifies Almarai’s reputation as a trusted brand but also enhances its market outreach through joint ventures, significantly amplifying its presence in key regions.
David Kazan, Head of Markets – Middle East & Pakistan at SIG: “We are proud to support Almarai in its mission to bring nutritious and quality products to consumers. Our shared commitment to operational excellence and sustainability has been the cornerstone of our partnership, and we look forward to continuing to innovate together in the years to come.”
For further information, please visit Almarai Company’s website: http://www.almarai.com
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