The recently installed production line, which took 14 months to complete, has successfully doubled the company’s roll-making capacity. Moreover, it is projected to generate 60 new jobs by next summer.
This initiative forms part of a comprehensive £47 million investment package. Additionally, it includes plans to convert and expand a storage facility located on the site of the company’s bakery, which was tragically destroyed by fire in 2019.
In June 2024, the company was acquired by Menissez Bakery Group for an undisclosed sum.
CEO Simon Thorpe remarked: “The new roll production line is a fantastic investment that will enable us to satisfy the growing appetite for our products. It’s the same old story. If you make fantastic products and provide excellent customer service, it will invariably create demand.”
“I am very proud of the team who have worked like trojans to build this new production line two days in front of a tight schedule which was a full 14 months long. They have done an absolutely cracking job.”
“The equipment is the very best, most modern that’s available on the market and has come from the Netherlands.”
Kris Green, the group head of engineering, oversaw the project and stated: “The new roll line has significantly increased our capacity, utilising the skills of craft bakers without them having to do any of the heavy manual tasks.”
“It’s advanced, highly sophisticated equipment that mimics what you do in a craft bakery.”
He further added: “As we move into next summer, when the demand increases again we’ll be looking at a total of 60 jobs.”
Andy Beckett, group head of operations, emphasized: “We’re really going places and I feel I am now part of something very special. The new production line enables us to serve the customer in different ways.”
“The people are what makes the business. Investing in them, training them, and encouraging them is what I’m all about as a manager.”
