James White Drinks is enhancing its presence in the expanding functional drinks sector by introducing four new organic chilled shots under its Zinger Functional line, designed to satisfy the growing appetite for health-oriented, convenient options.
Based in Suffolk, this company, renowned for its exceptional fruit and vegetable juices, is capitalizing on the achievements of its established Zinger brand, which already boasts over £1 million in yearly sales. The new chilled offerings come with well-defined functional benefits and a heightened focus on naturally derived nutrients.
Each 70ml shot is certified organic and provides either naturally sourced zinc or vitamin B12, distinguishing itself from numerous alternatives that depend on artificial fortification.
The latest offerings—Ginger Guard, Turmeric Revive, Beetroot Focus, and Green Uplift—are crafted to deliver vibrant flavor combinations that seamlessly fit into daily lifestyles. Ginger Guard combines apple and ginger with guava and acerola cherry to bolster immune functionality. In contrast, Turmeric Revive merges apple and turmeric with guava, chili, and black pepper to support the health of skin, hair, and nails, both providing a natural zinc source.
Beetroot Focus features apple, orange, and beetroot alongside lion’s mane and shiitake mushrooms to furnish vitamin B12 that aids psychological functions. Meanwhile, Green Uplift mixes apple with various green fruits and vegetables, offering vitamin B12 to alleviate tiredness and fatigue.
Rooted in James White’s traditional craftsmanship, this expanded chilled series underscores the brand’s commitment to character, quality, and unique flavors, presenting manufacturers and retailers with a functional shot range centered on organic ingredients and naturally occurring nutrients.
Barnaby Mallinson, managing director of James White Drinks, commented: “Functional shots have become louder and more engineered over the past few years. We wanted to take a step back and focus on something simpler – with organic ingredients, a clear purpose, and flavors people genuinely enjoy drinking. Zinger Functional is about bringing function back to food, not turning it into supplementation.”
The new shots will be part of the broader James White collection, which also features Beet It, Veg It, and Organic Carrot juices. The Zinger Functional range will launch on Amazon with all four flavors priced at a recommended retail price of £2 per 70ml shot starting in May.
