Bollo Natural Fruit, based in Spain, has successfully acquired Cortijo Cuevas, a company specializing in fresh-cut fruit.
This strategic acquisition is backed by the London-headquartered investor Fremman Capital. Bollo purchased Cortijo Cuevas from Madrid-based Goros Investments for an undisclosed sum.
Bollo stated that this acquisition enhances its leadership within the premium fruit sector. Furthermore, it aligns with “current consumer trends,” particularly as demand for convenience and easy-to-consume products continues to rise.
The pre-prepared fruit category is gaining traction, with consumers increasingly valuing convenience, health, and flavor in their diets. The owner of the Bollo and Bruñó brands noted that this deal will allow Bollo to introduce pineapple to its product portfolio for the first time.
Currently, the company’s range includes avocados, grapes, and oranges. This diverse product offering is supported by over 10,000 hectares of owned and managed farmland, alongside a packaging capacity of 800,000 tons, as indicated in their statement.
CEO Antonio Alarcón characterized this deal as a “key step” in Bollo’s growth strategy, emphasizing that Cortijo Cuevas is a “natural fit.” He asserted, “We are confident that this integration will allow us to accelerate our growth and offer consumers added value through a segment in which, while mastery of raw materials is important, mastery of processes is equally important.”
This acquisition signifies the completion of Cortijo Cuevas’s transformation since 2020 under Goros’s ownership. The newly acquired business is known for its Nudefruit brand, which is sold in local supermarkets.
Moreover, this acquisition is anticipated to generate synergies that will enhance logistical efficiency, improve traceability, and bolster Bollo’s capabilities to adapt to the evolving food manufacturing industry.
Over time, Cortijo Cuevas has modernized its operations, optimized its supply chain, and strengthened its foothold in the fresh-cut market.
CEO Marcos Tarancón of Cortijo Cuevas expressed that “joining a group of the size and reputation of Bollo Natural Fruit represents a great opportunity.”
