Label Apeel is a leading provider of packaging solutions within the food manufacturing industry. Our expertise spans from working with craft brands to global enterprises. In this interview, Stuart Kellock, the managing director of Label Apeel, shares insights on various topics including recruitment, challenger brands, and his professional journey.
Describe Yourself in Three Words
Pompous, curious, and caring.
What’s Your Biggest Professional Achievement?
Realizing that my capabilities exceeded my self-doubts.
How Did You Get to Where You Are Today?
Through sheer determination, hard work, and unwavering commitment.
What Does a Typical Day Look Like for You?
A typical day for me involves managing technical issues, engaging with customers, seeking new opportunities, and driving business growth.
What Have Been the Highlights of Your Company’s History?
In my opinion, the most remarkable moment was winning the prestigious UK Packaging Label of the Year award in 2012.
What Is Your Pet Hate?
As for me, I hold a deep disdain for recruitment companies.
Give Us a Positive Prediction for the Food Industry
Over the next 12 months, we anticipate a significant rise in challenger brands, injecting innovation and competitiveness into the food industry.
What Do You Consider to Be the Most Important Attributes for a Leader?
Independent thought and action are paramount for effective leadership. It is crucial for leaders to develop their unique approach rather than relying on generic responses. I believe one should tailor their leadership style based on their own organization’s circumstances.
Who Do You Most Admire?
W Edwards Deming, a renowned figure in business, had the most profound influence on my earlier career, and I consider him my business hero.
Which People/Organizations or Companies Are the Ones to Watch Right Now?
Label Apeel is definitely a company to watch closely as we continue to lead the way in the packaging industry.
If You Weren’t in Your Current Position, What Else Might You Be Doing?
I have always been drawn to law enforcement, and if I weren’t leading Label Apeel, I would have pursued a career as a police officer.
Tell Us Something About Yourself That Few People Know
In my earlier years, I showcased my musical talents as a drummer in a band.
Any Vices?
I must admit that I have a weakness for cheese and dark chocolate digestives, though not consumed together.
What Single Thing Would Most Improve the Quality of Your Life?
An honest and reliable plumber would certainly contribute significantly to improving the quality of my life.
How Do You Relax?
I find solace and relaxation in tending to my vegetable garden.
How Would You Like to Be Remembered?
Above all, I strive to be remembered as a fair individual.

