Scottish Bee has officially unveiled its refreshed 2025 look, a cohesive design that integrates its expanding range of honey-inspired offerings. This new identity reinforces the Livingstone business’s credentials in the fine food sector, appealing to diverse markets such as independent fine food forums, mainstream retail, and high-end gifting.
“The bigger vision behind such a clean, joined-up identity was to super-charge its shelf presence, underline clear USPs, while creating a look with real stretch that could accommodate significant range growth over the coming months.”
Scottish Bee naturally fits within the prestigious Selfridges food hall, a John Lewis store, or various top-tier UK delis and farm shops. Furthermore, Scotland’s fine honey ambassador is poised to grace the spreads and condiments aisles of a Sainsbury’s or inhabit the highly coveted virtual shelves of an Ocado webpage.
Given that the UK currently produces only 14% of its annual honey needs (approximately 50,000 tonnes), artisanal enterprises like Scottish Bee are in a prime position to reverse the nation’s declining bee population while promoting rural regeneration.
Founded in 2017 by husband and wife duo Suzie and Iain Millar, Scottish Bee began with a mission to revitalize Scotland’s severely diminished bee population. The collective philosophy behind the business focuses on providing essential funding to struggling or aspiring beekeepers for building, repairing, and purchasing hives. In return, these beekeepers work to increase wildflower spaces and ensure fair pricing for their nutrient-rich blossom and heather honeys.
In the Summer of 2024, Scottish Bee further cemented its growth ambitions with the launch of an award-winning chocolate spread crafted with honey instead of processed sugars, a Kimchi-infused hot honey, and the innovative acquisition of Nuisance Drinks, a unique selection of low-calorie, botanical brews and tonics made from nature’s often-overlooked shrubs such as nettles, brambles, and dandelions.
According to Scottish Bee co-founder Suzie Millar, “Fine quality food and drinks are now being appreciated like never before as growing numbers of consumers realize the glaring downsides associated with mass-market ultra-processed offerings. Fine honey enthusiasts from across the UK and overseas are tracking us down as they explore honey’s unrivalled versatility (baking, home-cooking condiments, post-gym pick-me-ups, breakfast time here), interest that fueled our appetite to own a new compelling identity that reflected our growth ambitions.”
Visit Scottishbeecompany.co.uk for more information.
