Mark your diaries for Packaging Innovations & Empack, the UK’s premier packaging event, returning to the NEC Birmingham on 12 & 13 February 2025. This vibrant two-day exhibition will gather the sector’s key voices, pioneering technologies, and leading brands in one place. Focusing on innovation, sustainability, and collaborative growth, the event offers a one-of-a-kind platform for professionals to explore trends, technologies, and strategies shaping the future of packaging. Don’t miss the chance to be part of the change and influence what’s next for the industry.
A Comprehensive Event for the Packaging Supply Chain
With over 430 exhibitors and more than 7,000 attendees expected, Packaging Innovations & Empack 2025 is the ultimate gathering point for the entire packaging supply chain. James Montero MacColl, Senior Marketing Manager at Easyfairs UK, highlights the event’s importance: “With the rapid pace of change in packaging, this event equips businesses with the tools and networks needed to stay ahead, especially with sustainability targets like 2030 on the horizon.” Attendees will discover emerging technologies and sustainable practices while forging essential connections across the industry.
Nikki Grainge, Packaging Technician at Marks & Spencer, describes the event as “about reconnecting with suppliers and creating new relationships,” while Emma Bourne, Director of Resources & Waste at Defra, appreciates the show’s “networking and learning atmosphere” and the impressive range of exhibitors.
Focused Zones for High-Impact Sectors
This year, the event will spotlight key growth sectors in packaging with dedicated zones:
- Food Service Zone: Showcasing the latest in sustainable and recyclable food packaging, this zone will feature innovations that enhance shelf life and sustainability, responding to both environmental and consumer expectations.
- Label & Print Zone: A space devoted to advancements in labelling and flexible packaging, highlighting new tech and software that improve quality, sustainability, and efficiency—ideal for those interested in the evolving role of labelling in branding and compliance.
- Smart Packaging Zone: A peek into the future, this interactive zone features packaging solutions like NFC chips, RFID tags, and augmented reality (AR), transforming customer experiences and enabling real-time product tracking.
- Contract Pack & Fulfilment Zone: In partnership with BCMPA, this zone is the UK’s only event focusing on outsourced packaging services, linking brand owners and retailers with co-packing and e-commerce fulfilment experts—essential for those requiring efficient, specialist packaging and delivery solutions.
Insights from Industry Leaders
A core feature of Packaging Innovations & Empack 2025 is its extensive educational programme, which includes over 50 free talks and interactive sessions. Industry experts will lead discussions on vital topics across the Circular Economy, Supply Chain, and Innovation Stages. Highlights include Miguel Arevalo, Packaging Innovation Lead at Google, who will share Google’s progress towards plastic-free packaging, and Tey Bannerman from McKinsey Design, who will delve into AI’s transformative impact on packaging creativity.
Cathy Cook, Chair of LARAC, will also moderate a panel on sustainability efforts led by local authorities, spotlighting community-driven recycling and reuse initiatives that support a circular economy.
Celebrating Packaging Ingenuity
The event will celebrate innovation with two esteemed awards—the Future Trailblazer Awards and the Packaging Start-Up Awards, both sponsored by Ocado. These awards recognise visionary companies and breakthroughs in packaging design and technology. Attendees can also explore the Innovation Gallery to see pioneering projects, offering a glimpse into the future of packaging.
Connect with Industry Giants
Networking sits at the heart of Packaging Innovations & Empack 2025, offering exhibitors and attendees opportunities to connect with prominent brands such as Waitrose, Sainsbury’s, Diageo, Amazon, and Co-Op. Exhibitors can engage with thousands of potential clients and decision-makers, fostering growth and generating high-quality leads in fast-moving consumer goods, personal care, and pharmaceutical sectors.
Rob Thompson, Senior Packaging Manager at Co-Op, shares his enthusiasm: “I’ve attended Packaging Innovations at the NEC for over 20 years. It’s the UK’s leading event for networking with other packaging professionals.” Hannah Pollard, Packaging Technologist at Iceland, adds, “I thoroughly enjoy Packaging Innovations & Empack; it showcases a diverse range of exhibitors and delivers an eclectic mix of talks on key topics. I always make new connections and find inspiration in the Innovation Awards, making it a fantastic show.”
Book Your Place at Packaging Innovations & Empack 2025
With a wealth of insights, networking opportunities, and industry innovations, Packaging Innovations & Empack 2025 is the essential event for anyone passionate about the future of packaging. Join industry leaders, participate in exclusive talks, and experience the latest technologies and trends that will shape the next era in packaging. Register now for your free visitor pass to ensure you’re part of the action and ready to experience the future of packaging firsthand.
