Olymel, a prominent player in the food and beverage industry, has appointed Daniel Rivest as the new CEO of its Canadian operations, succeeding Yanick Gervais. Rivest, who currently serves as chief operating officer, will officially take on this leadership role in July, while Gervais remains on board as a strategic adviser until October next year.
Gervais has held the position of president and CEO at Olymel and the Lafleur meat brand for five years. His departure follows a decade-long tenure with the company, during which he played a pivotal role in guiding its direction.
Rivest joined Olymel in 2016 and previously held the title of vice-president of sales and marketing. “I’m taking on this responsibility with a clear focus on ensuring continuity in our strategic plan and preparing the company for future opportunities in our industry,” he stated.
In recent years, Olymel has faced challenges, including plant closures and staff reductions. The company now operates manufacturing and processing facilities in Quebec, Ontario, Alberta, Saskatchewan, and New Brunswick. Notably, the Anjou and Cap-de-la-Madeleine factories were earmarked for closure in June; however, the company also announced a significant C$142 million ($103.2 million today) investment in its La Fernandière meat brand plant located in Trois-Rivières, Quebec.
Moreover, Olymel’s Saint-Jean-sur-Richelieu poultry facility was closed last year, following a similar shutdown at another processing site in Paris, Ontario, making it the fifth closure within just ten months. The wave of factory terminations began in 2021, starting with the closure of the pork-processing facility in Henryville, Quebec, which was acquired through the purchase of F. Ménard the previous year.
Richard Ferland, board chair, praised Gervais as an “outstanding leader,” highlighting his significant contributions in transforming Olymel’s business model. “He steered a major transformation of our business model with vision, diligence, and care, strengthening Olymel’s resilience and performance,” Ferland noted, emphasizing the lasting impact Gervais leaves behind.
The outgoing CEO announced his impending departure over a year ago, expressing pride in the team’s accomplishments. “I’m confident Olymel will continue to grow and thrive under the leadership of Daniel Rivest,” Gervais stated.
As the food and drink business continues to evolve, Olymel’s strategic leadership shift reflects broader trends within the food and beverage industry. The commitment to innovation and operational efficiency will be vital in navigating upcoming challenges and consumer trends.
For ongoing insights into the food and drink sector, consider subscribing to our newsletter. You’ll gain access to the latest news and industry updates, helping your business stay competitive amid changing consumer preferences.
