Valeo Foods Group, known for its extensive portfolio of over 90 brands—including Rowse Honey and Fox’s mints—has acquired the Italian producer of panettone and croissants for an undisclosed amount. This strategic acquisition enhances Valeo’s offerings in the baked sweet treats segment.
This move follows closely on the heels of Valeo’s recent acquisition of Italian sweet bakery producer Freddi Dolciaria in May, underscoring the company’s commitment to expanding its sundry offerings.
Founded in 1894 in Verona, Melegatti enjoys a revered status for its artisanal cakes and commitment to traditional recipes, enhancing the authenticity of Valeo’s brand portfolio.
“We are excited to welcome Melegatti into the Valeo Foods Group,” stated Valeo group CEO Ronald Kers. “This acquisition marks a significant strategic step in expanding our portfolio of high-quality, well-known brands and underscores our commitment to excellence, innovation, and long-term value creation.”
“As we integrate Melegatti into our business, we will strengthen our presence in South-West Europe and open new avenues for growth across our global network—while bringing authentic, high-quality Italian bakery treats to consumers around the world.”
Alberto Alfieri, CEO of Valeo for South-West Europe, emphasized that Melegatti embodies values that resonate deeply with Valeo. “This synergy allows us to preserve what makes Melegatti special while pursuing sustainable growth, exemplifying Italian food tradition and excellence on a global scale. It’s an exciting new chapter for our team and our customers,” Alfieri remarked.
Through this acquisition, Valeo aims to fortify its manufacturing and logistics capabilities—enhancing capacity to meet rising demand while safeguarding the distinctive qualities of Melegatti’s products.
Roberto Spezzapria, president of Melegatti, expressed enthusiasm for the deal. “Following the successful relaunch of the historic Melegatti brand in the Italian market, we are proud to entrust its future to the expertise of Valeo Foods Group,” Spezzapria commented. “We are confident that Valeo Foods will guide the brand into its next phase of international growth while further strengthening its value and honoring its deep roots in Italian culture.”
