Fresh Hemp Foods, a Canadian hemp food specialist, has expanded its wellness foods portfolio with the acquisition of US-based snack brand The Humble Seed. This acquisition marks a strategic move for Fresh Hemp Foods to broaden its product offerings and reach in the food and beverage industry. The financial details of the deal have not been disclosed, indicating a confidential agreement between the two companies.
Winnipeg-based Fresh Hemp Foods, known for its Manitoba Harvest brand, has expressed its intentions to enhance The Humble Seed’s product range availability across grocery stores and e-commerce outlets in North America. This move aligns with the company’s commitment to providing consumers with high-quality, nutritious options in the food and drink business.
The Humble Seed, founded in 2022, specializes in offering seed-based crackers made with six ‘super seeds’, including hemp. These products are currently available in retail stores such as Sprouts, HEB, and The Fresh Market, as well as on e-commerce platforms like Amazon. The brand’s dedication to creating better-for-you snacks resonates with the growing consumer trends towards healthier food choices.
Jared Simon, president of Manitoba Harvest, emphasized the strategic synergy between the two companies, stating, “We are thrilled to integrate The Humble Seed brand into our product line. The Humble Seed’s focus on using seeds to create healthier snack options aligns with our mission to educate consumers on the nutritional benefits of hemp and other super seeds.” This collaboration aims to leverage Manitoba Harvest’s robust manufacturing, distribution network, and marketing expertise to further promote healthy snacking choices.
Sarah Meis, co-founder of The Humble Seed, shared her excitement about the acquisition, stating, “We launched The Humble Seed with the goal of harnessing the nutritional power of seeds. Fresh Hemp Foods’ leadership in the industry makes them the ideal partner to support our brand’s growth.” This partnership signifies a union of shared values and a mutual commitment to promoting health and wellness through innovative food products.
Manitoba Harvest, established in 1998, offers a diverse product portfolio including Hemp Hearts, Hemp Protein, Hemp Granola, and Hemp Oil. These products are renowned for their nutritional value and are distributed globally, with a strong presence in approximately 17,000 retail stores across North America. The company’s dedication to promoting the benefits of hemp and super seeds underscores its position as a leading player in the food and drink consumer trends landscape.
