Food and Beverage Business
Finance

France’s LDC discussing acquisition of Pierre Martinet salads group

France's LDC discussing acquisition of Pierre Martinet salads group LDC, Pierre Martinet Food and Beverage Business

French poultry processing giant LDC is currently in exclusive negotiations to acquire local salads and tabbouleh producer Pierre Martinet. The final deal is expected to be concluded by the last quarter of 2024, with financial details remaining undisclosed. This potential acquisition aligns with LDC’s 2026-2027 strategy, focusing on developing its brands, expanding marketing networks, and enhancing its catering salads offerings.

Moreover, LDC anticipates a 70% increase in catering operations for supermarket retail, including private-label and consumer brand Marie, known for producing fresh and frozen ready meals, pizzas, and ready-to-bake pastry. The move aims to strengthen LDC’s position in the food and beverage industry trends, enhancing its presence in the food and drink business landscape.

On a broader scale, LDC has been actively pursuing mergers and acquisitions. In early 2024, the company initiated discussions to acquire family-owned meat producer Groupe Routhiau. Additionally, last November, LDC announced negotiations for the purchase of Polish turkey manufacturer Indykpol from Rolmex, its long-term investor since 1991.

Pierre Martinet, with an annual turnover of approximately €230m ($249.5m) in 2023, offers a diverse portfolio of vegan, vegetarian, and meat-based salads, along with tabbouleh bowls, houmous, and savory pastries. The company distributes its products to retailers across France, Belgium, Spain, Portugal, Luxembourg, Germany, and Switzerland. Furthermore, Pierre Martinet owns La Belle Henriette, specializing in seafood-based salads, and Maison Randy, a producer of charcuterie and baked goods.

Established in 1968 by Pierre Martinet, the company is headquartered in Saint-Quentin-Fallavier, France, and operates five production sites in the country. Since 2007, Pierre Martinet has maintained a production branch in Spain to cater to the Spanish and Portuguese markets. With over 700 employees, the group continues to be managed by its founder, reflecting a legacy of culinary expertise and innovation in the food and drink consumer trends arena.

In conclusion, the potential acquisition of Pierre Martinet by LDC signifies a strategic move to expand market presence, diversify product offerings, and capitalize on emerging food and beverage industry trends. This development underscores LDC’s commitment to growth and innovation in the competitive food and drink business landscape.

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