Arla Foods, a Danish dairy group, has partnered with Mondelez International, a US confectionery giant, to introduce chocolate milk under the Milka brand in Germany, Austria, and Poland.
The launch of these chocolate milk products is set for next month, manufactured at Arla’s dairy in Esbjerg, Denmark.
Patrik Hansson, Arla Foods’ Executive VP and Chief Marketing Officer, expressed enthusiasm about the partnership with Mondelez International and the opportunity to offer consumers delicious products. The aim is to secure a top position in the launch markets, leveraging the popularity of the beloved Milka brand.
Arla revealed that the chocolate milk will be available in three different formats and three flavors. Clive Jones, President of Central Europe and EU Central Sales at Mondelez International, discussed the collaboration’s significance in expanding the Milka brand and introducing consumers to a new way of enjoying their favorite chocolate.
Mondelez International also recently inaugurated a biscuit and baked snacks NPD facility in Singapore to cater to the Asia Pacific, Middle East, and Africa markets, emphasizing their commitment to innovation and product development.
In conclusion, this strategic partnership between Arla Foods and Mondelez International signifies a significant advancement for the Milka brand, offering consumers a new chocolate milk experience. The collaboration aims to capture a strong market position and drive innovation in the food and beverage industry.
