Mondelez, a US confectionery giant, has opened a new biscuit and baked snacks NPD facility in Singapore to cater to its Asia Pacific, Middle East, and Africa markets. This move reaffirms the company’s commitment to innovation and product development in Southeast Asia, Australia, New Zealand, and Japan. With an investment of over $5 million, the Regional Biscuit and Baked Snacks Lab and Innovation Kitchen will serve as a strategic center and regional NPD hub for biscuits and baked snacks.
“This expansion allows us to drive deeper consumer-driven innovation and advance operational effectiveness,” stated Deepak Iyer, president of AMEA at MondelÄ“z International. The facility further enhances the capabilities of the Singapore Technical Centre, which serves as the headquarters for the company’s Asia Pacific, Middle East, and Africa business.
The company emphasized that the new NPD hub signifies its commitment to mindful snacking by developing products that promote portion balance and mindful indulgence while exploring flavor innovation and different product formats. The existing hub in Singapore, focusing on gum and candy innovation, was established in 2006 and expanded in 2018, housing various departments related to product development and research.