Food and Beverage Business

Aliment Capital invests in Agrovision’s berry business

Aliment Capital invests in Agrovision's berry business Fresh produce Food and Beverage Business

US-based berries supplier Agrovision has secured investment from Los Angeles investment firm Aliment Capital.

The company, operating in China, aims to achieve further growth with the additional capital and expertise from Aliment Capital.

Agrovision’s CEO, Steve Magami, sees this as a validation of their strategic vision to promote healthier lifestyles for consumers.

Magami states, “Agrovision is dedicated to delivering the highest quality superfruits for year-round healthy snacking, while maintaining excellence in sustainable agriculture.”

The company’s Fruitist and Big Skye berry brands are poised to capture a significant share of the healthy snacking market.

Ben Belldegrun, co-founder of Aliment, recognizes Agrovision as a major player in the global market, driving growth through changing consumer preferences.

Belldegrun added: “We are enthusiastic to partner with a leading management team and board, who are at the forefront of bridging agricultural productivity and genetics, nutrition and environmental sustainability, to drive the company’s next chapter of growth.”

Last month, Agrovision signed an agreement for large-scale berry farming in China.

The company is collaborating with the Longhua Residents Committee to establish large-scale farming operations in the Yunnan province of China.

The fruit grower secured a contract for a 33-hectare berry plantation, marking the beginning of several agreements covering a total of 2000 hectares.

Agrovision views this move as a significant milestone, highlighting the crucial role of local stakeholders and the Chinese government in the venture.

The company continues to expand its operations in China rapidly, with established sales and marketing activities in Shanghai and a growing presence as a premium blueberry importer.

Agrovision’s product range includes blueberries, raspberries, blackberries, and table grapes, with operations also in Peru and Mexico.

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