Food and Beverage Business
Consumer

Zed Candy Joins Forces with World of Sweets for Exciting Product Launch

Zed Candy Joins Forces with World of Sweets for Exciting Product Launch Candy, Exciting, Forces, Joins, launch, new product launch, partners, Product, Sweets, World, World of Sweets, Zed, Zed Candy Food and Beverage Business

World of Sweets, the UK’s largest confectionery distributor, importer, and wholesaler, has proudly announced the addition of a new brand to its product range. Zed Candy, an innovator in the industry, prides itself on creating unique candy products with fresh textures, tastes, and fillings packaged in eye-catching designs, making it one of the fastest selling confectionery items in Ireland.

The Zed Candy Screamers Big Lick is a sour candy roller drink retailing at £1 and comes in two sour flavours, Purple Razz and Blue Razz. It will be made available to customers through the distributor’s field sales channel and wholesale arm Hancocks.

Partner Brand Manager at World of Sweets, Chris Smith, expressed enthusiasm for the company’s latest addition, saying: “Zed Candy sits perfectly alongside our other candy partners to offer customers choice and an ever growing range of confectionery products. Its unique range of candy at pocket money prices is perfect for its target consumers and budget-conscious customers who still want to enjoy a confectionery treat without spending a fortune.”

Smith also added that Zed Candy has a growing product range, with more items set to launch in the near future, and they are keen to offer candy-loving customers these new products too. Other well-known confectionery brands distributed by World of Sweets include Anthon Berg, Vimto, Nerds, Warheads, Tootsie, and American Licorice Brands.

At World of Sweets, we pride ourselves on supplying thousands of customers across all retail channels, offering them the best confectionery products in the industry. We believe that the inclusion of Zed Candy in our range will further expand our product portfolio, offering a wide range of choices to our discerning customers.

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