This achievement comes at a strong time for the protein drinks category. Moreover, the sector has experienced a remarkable increase of 34% in the past year, highlighting the growing popularity of convenient and nutritious options within the ready-to-drink (RTD) space.
The Ufit brand, born out of frustration with the lack of healthy and accessible high-protein options, has consistently thrived since its launch in 2014. As a result, it has now amassed an impressive market share of 40% within the protein RTD market.
Terry Adams, the founder and co-owner of Ufit, expressed his satisfaction and pride in surpassing the milestone of 100 million bottles of UFIT sold. He credited the brand’s growth over the past nine years to the hard work of the entire team, emphasizing the quality and popularity of UFIT.
Adams stated, “Ufit continues to experience exponential growth, outpacing the category growth rate. Our brand’s mass appeal enables us to dispel common misconceptions associated with protein, leading to increased penetration and trial among the ‘protein curious’.”
UFIT ready-to-drink protein bottles are readily available in all major supermarkets, convenience stores, health stores, and forecourts across the UK. They are priced at £2 (330ml) and £3 (500ml), offering consumers a convenient and affordable option for incorporating protein into their diet.
