Introducing the new ‘Diet Coke Break by Kate Moss’, a true representation of the iconic 11:30 Diet Coke Breaks from the ’90s and ’00s, inspired by the Diet Coke archives. This collaboration unveils an exclusive first look into the creative vision of Kate Moss, who now serves as the Creative Director.
Sean Kellett, partnerships & assets senior manager Europe at The Coca-Cola Company, expresses excitement as the partnership with Kate Moss expands further. Reflecting on Season 1, which celebrated Kate’s remarkable fashion archives, Season 2 delves into Diet Coke’s legacy to produce something visually captivating and unexpected, incorporating the classic Diet Coke charm. This summer, with Kate’s artistic flair, we aim to inspire fans to fully embrace their passions unapologetically, encouraging a ‘Love What You Love’ mentality.