Quorn Foods UK is set to launch the ‘So Tasty! Why Choose The Alternative?’ campaign from 19th June. The campaign aims to target flexitarians who want to reduce their meat intake without sacrificing the taste and texture of deli meat sandwiches. The marketing director, Gill Riley, confirms the UK spends about £8bn annually on sandwiches alone, presenting a massive opportunity to encourage sustainable food choices.
The vegan Deli range includes Quorn Yorkshire Ham, Roast Beef, Finely Sliced Ham, and Roast Chicken Style Slices, priced at £3. The ‘So Tasty! Why Choose The Alternative?’ campaign will be available across Radio, VOD, digital, and social channels, reaching millions of consumers nationwide.
The last campaign featuring three unique puppets was a success and brought about a memorable and engaging experience that positively affected sales. Gill Riley said, “We just had to bring them back again this year!”.
The Deli range has undergone a transformation by weaving into its core tagline the catchphrase “So Tasty! Why Choose The Alternative?” to highlight that sustainable choices can also taste delicious. By building a connection with the rising number of flexitarians, Quorn Foods UK is committed to encouraging the reduction of meat intake to contribute to a greener planet.
Make the switch to Quorn Deli range and enjoy the taste of deli meat sandwiches while contributing to a sustainable future.