Introducing its latest campaign, Horlicks is all set to run a promotion that is sure to drive purchases and encourage trial of its range amongst those who have yet to try its offerings. The campaign is slated to make its debut in stores by mid-June across Horlicks’ new 400g format jars, featuring the signature flavours of Original, Instant, and Chocolate.
Michelle Younger, the Marketing Director at Aimia Foods which manufactures Horlicks, expressed her excitement about the campaign, saying, “With the money-back guarantee and the brand’s debut across a number of digital platforms, the campaign represents a first for Horlicks.”
The ‘Find Your Happy Place’ campaign has already witnessed a heartening response, and the Horlicks team is now eagerly looking forward to evaluating the significance of this latest activation. The brand aims to attract non-users, hoping to encourage them to sample and try their signature creamy and malty flavour.
With its inventive advertisements and marketing initiatives, Horlicks is living up to its reputation of being an innovator in the industry. The introduction of new promotional schemes and formats never cease to impress the mass audience, and this campaign is no exception.
In summary, the Horlicks campaign is a unique opportunity for non-users and Horlicks enthusiasts alike to sample and indulge in its signature flavour. Make sure to look out for Horlicks’ 400g format jars when visiting your local store and join in on the promotional fun. Happy sampling!
