As the warmer months approach, it’s important for convenience stores to stock up on remedies for both summer allergies and typical cold and flu symptoms. According to sales data, the allergy peaks occur in April, caused by tree pollen, and in June due to grass pollen. Additionally, 72% of allergy remedy sales occur between March and August.
Summer holidays also bring their own set of health concerns. Anti-diarrhoea remedies like Imodium are in demand as many Brits travel abroad. Retailers can capitalize on this trend by offering holiday packing essentials. The barbecue season increases the demand for indigestion remedies like Gaviscon and Rennie. Adjacent categories such as insect killers and sun cream also experience significant growth.
To meet customers’ convenience needs, retailers should consider displaying popular brands where they are most visible. Jakemans, for example, saw a 10% increase in sales last year due to its pre-dosed, smaller-sized products and pocket formats. It’s important to start stocking up on summer remedies as soon as the weather begins to warm up.
Consumers are increasingly seeking natural products for holistic health solutions. Retailers can capitalize on this by educating themselves on the ingredients of products, such as Jakemans using all-natural ingredients for its soothing lozenges.
Hay fever relief can also be achieved with cold and flu products like Olbas Nasal Spray and Inhaler. It’s recommended for convenience retailers to stock hay fever remedies, anti-diarrhoea treatments, and decongestants. Larger and rural stores without nearby pharmacies should also consider stocking eye treatments, travel sickness relief, and bite and sting remedies. Adjacent summer categories such as sun cream and insect killers are also important.
Overall, providing customers with convenient access to a wide range of remedies for summer allergies and health concerns is essential for the success of convenience stores. By stocking popular brands and educating themselves on natural ingredients, retailers can provide holistic solutions for customers seeking relief.
