The malt loaf brand, Soreen, has launched a new campaign for their Malt and Banana Core Loaves to inspire new usage ideas.
Liz Jacobs, Marketing Director at Soreen, stated, “This campaign brings consumers a treat with a twist. We love hearing from our fans, and they have shared the fantastically weird and wonderful extras they enjoy topping their slice of Malt Loaf with. Our goal is to showcase these combinations, encourage experimentation, and invite people to share their favorites. This way, we can determine the nation’s most loved Malt Loaf topping.”
With Soreen’s Malt Loaf and butter duo being a popular combination, the company aims to highlight the versatility of their core loaves. These loaves not only provide exceptional taste but also offer excellent nutritional value, with only 158 calories for two slices and less than 3% fat content. Thus, there is plenty of room for that beloved topping.
The #TryMeTopped campaign urges consumers to try Soreen’s malt loaf with a variety of usual and more unusual toppings, including butter, cheese, strawberries, and even smoked salmon.
Additionally, Soreen’s new Banana Core Loaf reformulation brings forth an authentic banana bread taste, enhanced nutritional value, and a more affordable price compared to other snacking and breakfast options.
