San Miguel has launched their newest TV ad, “Here’s to the Seekers.” The ad showcases several scenes featuring friends enjoying the beautiful Spanish scenery together. From surfing in turquoise waters to enjoying tapas-style suppers at golden hour, the ad highlights the importance of creating unforgettable memories with your friends.
Dharmesh Rana, the Director of Marketing for World Beer at Carlsberg Marston’s Brewing Company, explains that “Here’s to the Seekers” perfectly embodies the Spanish spirit of adventure. With 59% of UK adults stating that they enjoy escaping reality in their leisure time, experiences have become increasingly important. Spain was voted the most popular holiday destination in 2022, and the spontaneous Spanish lifestyle resonates with consumers. The ad has tested well with World Beer drinkers, providing confidence that the new campaign will have a positive impact on the rate of sale of San Miguel for stockists.
The cross-platform ad campaign will air on UK TV channels, such as Sky, ITV, and Channel 4. It will also feature outdoor campaigns in key cities across the UK, including London, Manchester, Birmingham, Leeds, Liverpool, Cardiff, and Brighton. The campaign is set to reach over 10 million World Beer drinkers. Additionally, the ad will be available on social media platforms like YouTube, Facebook, Instagram, and wider programmatic displays through LoopMe.
“Here’s to the Seekers” shows that San Miguel understands the importance of creating memorable experiences with friends. It also showcases the beauty of Spain and its spirit of adventure. With a comprehensive cross-platform ad campaign, San Miguel is poised to make a significant impact on World Beer drinkers across the UK.
