Chocomel introduces its latest £1.69 offering in convenience channels to help retailers increase their on-the-go beverage sales, drive impulse purchases, and attract incremental shoppers into the category. This launch coincides with Chocomel’s latest £10m TV campaign, ‘Sharing Not Required’, expected to reach 80% of UK adults eight times, providing unprecedented visibility to consumers.
To ensure maximum market penetration of the new product, the launch will include van sales to drive distribution, in-depot takeovers in collaboration with customers, and quick commerce support. Gabriella Sudall, Marketing Manager NPD at FrieslandCampina UK, said, “As Chocomel performs exceptionally well across convenience and impulse shoppers, we saw a truly thrilling opportunity to increase category frequency with an exciting new PMP offer.”
Chocomel’s PMP (Price Marked Pack) of 250ml for £1.69 includes an excellent value proposition for consumers while retaining retail margins. Gabriella added, “As purse strings tighten, it’s essential that we deliver compelling and competitive value for money for our customers. We support retailers in driving their premium milk drink sales while ensuring that Chocomel remains front of mind for those looking for a deliciously indulgent, premium drink.”
In conclusion, Chocomel’s new offering, priced at £1.69, is an excellent opportunity for retailers to boost their on-the-go beverage sales, drive impulse purchases, and attract incremental shoppers. With maximum visibility to consumers via their latest TV campaign, this PMP offer presents a compelling value proposition to consumers while retaining retail margins. Retailers can take advantage of the new product launch by stocking up and participating in the in-store promotions, van sales, and quick commerce support.
